TARGET engaged Brandoutloud to capture the Target activation at VAMFF.
In a world first premiere, the Jean Paul Gaultier for Target collection of men’s, women’s and kids’ clothing was presented the night before the collection arrived in-store and online. With each ticket purchased The Virgin Australia Melbourne Fashion Festival guests were invited to shop the ‘Jean Paul Gaultier for Target’ range 30 minutes prior to the store opening at five Melbourne stores: Melbourne CBD, Chadstone, Doncaster, Highpoint and Chapel Street. A the star-studded runway event, guests were treated to a performance by Aussie singing sensation, Jessica Mauboy and witnessed other Target Ambassadors Dannii Minogue, Sonia Kruger, and Fiona Faulkiner walk the runway.
Brandoutloud produced a video to capture the VAMFF event, after party as well as the in-store appearance of international model Nicole Truffino for the Target Jean Paul Gaultier Launch.
Brandoutloud also produced Instagram and Facebook videos to amplify the event on social channels.