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Mercedes-Benz Fashion Week

SUNGLASS HUT

Sunglass Hut Fashion Week activation

Sunglass Hut engaged Brandoutloud to capture the brand activation at Mercedes-Benz Fashion week. Brandoutloud also helped Sunglass Hut by developing an iPad application for staff to allow them to lend a pair of sunglasses for the day for media and celebrities – we called it the lending library. During the event we interviewed a range of celebrities, influencers and people which were seeded on Social Media to amplify the brand activation.