Brandoutloud partnered with the team at Innocean Worldwide to develop the backend and deliver a unique social promotion – Hyundai Hopman Cup VIP Experience. Tennis fans were treated with the chance to win an unforgettable Summer holiday enjoying the Hopman Cup tennis in Perth including flights, accomodation, VIP treatment and more.
Brandoutloud ‘s role encompassed working closely with the Innocean team to bring to life the social promotional elements as well as the Facebook advertising for the campaign. The promotional campaign was delivered seamlessly on multi-screen devices encompassing desktop, mobile and tablet. Social platforms were strategically used to amplify and deliver messaging during all phases of the campaign.
The campaign generated thousands of entries, lifted likes and engagement on the Facebook page plus allowed Hyundai Australia to provide a truly unforgettable Summer holiday for their social community and amplify their Hopman Cup Tennis sponsorship.