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Brand Manifesto



OPSM Brand Manifesto

[/vc_column_text][vc_empty_space height=”22px”][vc_column_text]OPSM engaged Brandoutloud to help bring to life the OPSM Manifesto through storytelling using video, imagery, customised music track and voiceover. The result is a journey that touches on the spirit of OPSM, its brand beliefs and draws on the emotion of everyday imagery to articulate brand values.


OPSM Manifesto

Our world is a beautiful and complex place.
We believe everyone in this world deserves to see.
And at OPSM we work together to make this happen.
As the authority of eyecare and eyewear, we are the difference to how customers see that world.
We connect local communities with leading technology and global expertise.
Caring deeply for the wellbeing of our customers and offering iconic brands.
We understand the lives behind the eyes through how they live, who they are and who they want to be.
We step into the future with confidence, proud of our heritage, and a passion to shine.
Putting people first, being open to what is possible and winning together.
We are passionate about giving back to the community and uphold this responsibility by providing vision care to those who need it most.
This is our world.
Being your best because it matters.
Understanding the lives behind the eyes. Taking every opportunity to win.
Working together to achieve more.
This is how we live.

We SEE eyes. We LOVE eyes. We LIVE eyes.[/vc_column_text][/vc_column][/vc_row]